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It's not enough to
have a catchy domain name, you need to make sure your website can be
easily found by people using search engines such as Google, Yahoo,
AOL, Ask Jeeves and others.
Search engines look
for certain things; you want to make it as easy as possible for them
to read and index your website, so it is returned at the top of the
search engine results page (SERP). Most internet users
do not go past the first 20 results for their query; it is
imperative that your site be found easily.
Many websites are
designed without regard to search engine optimization (SEO).
Heavy graphics and flash animation can actually be detrimental
to your website's ranking in the search engines.
Dynamically generated
websites which are ideal for e-commerce websites need to be properly
structured. If your website displays product urls with query strings
with question marks (?) you risk the search engines not
properly indexing your pages and website. Properly generating your
urls will ensure that all of your pages will be able to be indexed
and will synergize with each other to strengthen your website
overall. |
