Optimazing.Net - Search Engine Marketing | Search Engine Optimization

SEARCH ENGINE OPTIMIZATION

It's not enough to have a catchy domain name, you need to make sure your website can be easily found by people using search engines such as Google, Yahoo, AOL, Ask Jeeves and others.

Search engines look for certain things; you want to make it as easy as possible for them to read and index your website, so it is returned at the top of the search engine results page (SERP). Most internet users do not go past the first 20 results for their query; it is imperative that your site be found easily.

Many websites are designed without regard to search engine optimization (SEO). Heavy graphics and flash animation can actually be detrimental to your website's ranking in the search engines.

Dynamically generated websites which are ideal for e-commerce websites need to be properly structured. If your website displays product urls with query strings with question marks (?) you risk the search engines not properly indexing your pages and website. Properly generating your urls will ensure that all of your pages will be able to be indexed and will synergize with each other to strengthen your website overall.

Search Engine Marketing

Ranking high in the search engines naturally (organically) is not as easy as some believe and even more would like. There are dozens, if not hundreds of factors that come into play in determining how your page is returned in the search engine results page (SERP). It takes time, effort & knowledge to achieve these results naturally, often it is months before you see any sort of improvement in your rankings.

Immediate results can be found using Google, Yahoo, MSN and other paid placement programs for search engine results. You will be guaranteed top placement based on certain search terms on a bidding and pay-per-click (PPC) basis. Methodical research, strategic planning, tactical bidding and careful analysis will keep your cost-per-click (CPC) down and your click-thru-rate (CTR) and conversion count high.

Search Engine Marketing Services Include:

Keyword Generation, Research & Analysis

Hourly/Daily Updates to Existing Keyword Bids

Campaign Analytics

Competitive Analysis

Weekly/Monthly SEM Maintenance

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